Our Optometrists at Family Focus Eyecare
Led by Dr. Joseph Rich, O.D., our team provides compassionate eye care for patients of all ages. From your child’s first eye exam to treatment for senior eye health, we’re here to ensure your family sees the world clearly.
With a mission to offer trusted vision care in Columbia & Eldon, we use the latest technology and advanced treatment options to deliver precise diagnoses and personalized solutions. Our goal is simple: to provide your family with the best eye care in a welcoming and family-friendly environment.
Growing Together with Your Family's Eye Health
Dr. Joseph Rich, O.D. specializes in pediatric optometry, offering care that builds trust with parents and children alike. Many of our lifelong family relationships begin with our youngest patients, and we take pride in seeing families return to us year after year as we grow together.
Comprehensive Family Eye Care in Columbia & Eldon
We’re proud to lead the way in adopting next-gen technology, including being the first practice in Missouri to offer Trilift technology. Whether you’re coming in for a routine check-up or a complex condition, we use the latest innovations to ensure you receive the best possible care.
We have built our practice to care for the whole family, providing a range of services from routine eye exams to emergency care. Whether you’re a parent, child, or senior, we will provide thorough, compassionate eye care at every stage of life. We offer 24-hour emergency services to address urgent vision concerns when they arise.
Patient Feedback: Why Families Choose Us
