Dr. Joseph Rich has been serving the Columbia and Eldon communities for over 20 years, offering family-focused, compassionate eye care. With a passion for pediatric optometry, Dr. Rich specializes in helping children and building long-term relationships with families.
His extensive training includes treating lazy eye, sports vision enhancement, and vision rehabilitation therapy. Having experienced visual strain and allergies firsthand, Dr. Rich takes pride in providing personalized treatment that helps his patients thrive.
When he’s not in the office, he enjoys staying active through hiking and cycling. He’s also deeply involved in the community, taking part in local charity events and serving in leadership roles within various organizations.