Frames & Lenses in Columbia & Eldon

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Express Yourself With Eyewear

Glasses are an extension—and an expression—of your unique self. They’re a combination of style, comfort, and function. Whether you’re looking for the latest trend in high-fashion frames or a low-key, reliable pair of readers, we have the options you’re looking for. 

At Family Focus Eyecare, we have eyeglasses that suit any taste and budget. We can help you pick out a second pair to go with that new outfit. And, if you’re investing in your first pair for vision correction, we’ve got you covered. 

It’s always best to schedule your annual eye exam before grabbing new glasses so your prescription is up to date. 

Please come and see us today, and we’ll help you see the world!

Eyewear Repair

Accidents happen, and wear and tear does too. We take care of all types of eyewear repair, including broken lenses, cracks, scratches, loose frames, and broken frames.

Stop by any time during business hours for quick eyeglasses adjustments. You can also request an emergency appointment for a repair on the weekend or book an appointment for a more complex repair.

Family First for Eyewear Too

As our name suggests, families are our passion. We carry all of the latest kid-friendly styles and colors.

Our friendly staff is great with kids and will make sure your little shoppers are comfortable with their new glasses. 

Plus, we know that kids can be harder on their glasses than adults. We carry Miraflex eyewear, a brand that specially tailors to our littlest patients. Their flexible, plastic frames have no metal parts and are hypo-allergenic and are free of latex, BPA, rubber, and latex. 

Sight, Sport, & Safety 

When you’re hard at work or hard at play, you need eyewear that’s durable, protective, and lets you see clearly. At Family Focus Eyewear, we not only stock fashionable and functional eyewear but specialty items as well.

We carry RecSpecs sports eyewear made from impact-resistant, polycarbonate materials. Goggles and glasses are available for virtually any sport, from the pool to the court. 

If you’re looking for work, ask us about our selection of safety glasses!

Visit Us for New Eyewear

At Family Focus Eyecare, we offer a wide selection of eyewear for the entire family in our office showroom. Our friendly staff is knowledgeable about frames and lenses. We’re prepared for all of your questions about style, fit, cost, and prescription.

If you don’t find what you love, we’re happy to special order it for you. Our goal is to help you find the perfect pair of glasses. We focus on quality, fit, shape, and comfort to ensure you’ll always look and feel your best in your frames.

If you like any of the brands we have, please give us a call to check availability. Stop by anytime to try on frames, or book an appointment and try on new frames as part of a routine eye exam.

Our Brands

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Carrera

Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race - At its time the longest, fastest, and most dangerous race in the world.

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Costa

Born on the water in 1983, Costa sunglasses are made for those who need water to breathe. Built with 580® color-enhancing polarized lenses, Costa sunglasses enhance your ability to See What’s Out There.

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Cote D’Azur

For the modern and sophisticated woman, Cote D’Azur eyewear offers ample selection in style, color, and shape. From classic cool to crazily-chic, a Cote D’Azur frame is sure to help set your own personal style.

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db4k

Created to reflect a child’s taste and personality, this collection is designed to grow with them and their ever-changing interests. It’s a collection that appeals to kids and parents alike. These are the glasses that you wish you had when you were a kid.

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Dilem

Dilem is a revolutionary and patented concept with interchangeable temples. A modern and fundamentally fashion style when it comes to design, colours and temple decorations. A top of the range collection with XP2 (a very hard-wearing technical polymer) interchangeable temples, hand-polished, specific surface coatings… Dilem is dedicated to women and men looking for a versatile frame.

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Erkers

Erkers presents the epitome of class with eyewear being a family business since 1879. Through five generations of original ownership, Erkers knows fine eyewear. If you want to channel the spirit of St. Louis while knowing you are truly prepared for any endeavour, allow us to fit the perfect Erkers to frame to your world.

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Essilor

The world leader in corrective lenses, Essilor, is present in more than 100 countries with a wide range of lenses to suit various lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.

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Exalto

Drawing its inspiration from men’s characters and exploring their world, Exalto® offers its wearers products designed just for them: technical excellence of specific hinges, refinement, durability, reliability, and dedicated finishes and colours.

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Miraflex

The essential choice in children’s eyewear, flexible and safe, Italian-made Miraflex glasses are BPA free, rubber free, latex-free, hypo-allergenic & anti-bacterial, with no metal parts.

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NW 77th

A history dating back to 1879, NW 77th - by Studio Optyx Eyewear - is a line of stylish frames made in St. Louis, MO. As the oldest eyewear company is still run by descendants of the original family, Studio Optyx brings a new sense of fun and distinctive style to an established and storied brand.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

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Oxibis

Rimmed, semi-rimless or rimless frames, the Oxibis style comes in all shapes and sizes. Oxibis has always known how to achieve the perfect balance between form and colour in its frames. The result: brightly-coloured, original and easy-to-wear glasses.

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Prodesign Denmark

Founded in 1973, Prodesign Denmark is devoted to creating high synergy between the face and the optical frame. Their eyewear highlights the finest qualities of the face, with innovative frames, good details, and the best choice of materials.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Scott Harris

Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

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Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

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Varilux Comfort

The modern, busy world is placing greater demand on our eyes. Varilux Comfort lenses were engineered to provide extreme visual clarity and comfort, and are covered by Varilux’s 100% adaptation guarantee.

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Varilux X Series

Varilux® X series™ is Varilux®’s best progressive lens allowing you to seamlessly capture with high precision every detail within arm’s reach, as well as beyond. You will enjoy outstanding sharpness, continuous vision, and fluidity from near to far.

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Vera Wang

Vera Wang was born on June 27, 1949, in New York City. A former figure skater, Wang was senior fashion editor at Vogue for 15 years and then a design director for Ralph Lauren. She designed her own wedding dress, then opened a bridal boutique and soon launched her signature collection.

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Wiley X

In 1987, Wiley X, Inc. began its quest to become a world leader in the research, development and marketing of protective eyewear and gloves for military, law enforcement and civilian markets. Born on the battlefield by developing unparalleled relationships with U.S. Armed Forces and elite Special Forces units, Wiley X remains a standard issue item with many of these freedom protectors. Wiley X’s success quickly escalated when commercial markets that rely on impact resistance began to reach out due to the tremendous reputation Wiley X established within the military and law enforcement markets.

Visit One of Our Locations

Columbia
West Broadway

Find our Columbia West clinic in the Broadway Business park, near the Callaway Bank and the Regeneration Salon & Spa.

  • 3301 W Broadway Business Park Ct, Suite E
  • Columbia, MO 65203

Columbia
South Providence

Visit our location in South Columbia, near Sophia’s and B&B Bagel.

  • 3901 South Providence Rd
  • Columbia, MO 65203

Eldon
North Oak

Our Eldon location is on Oak Street, two blocks north of the post office and between North and High Street.

  • 115 N Oak St
  • Eldon, MO 65026

Our Brands

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Our Testimonials

Our Blog

Can you get Pink Eye from a Fart? What Actually Causes Conjunctivitis?

Common conditionsConjunctivitisEye careEye DiseaseEye Exam

We’ve heard the question asked countless times: “can you get pink eye from a fart?” Farting on a pillowcase causing pink eye is a widespread myth in schoolyards and popular culture. The simple answer is no; farts don’t cause pink eye. But there’s more to it when it comes to conjunctivitis. Conjunctivitis is an inflammation […]

Read More…

September 20, 2022
Dr. Joseph Rich

What Are Toric Lenses?

Contact lenses

At one point, when contact lenses were first gaining popularity as an alternative to wearing glasses, the options were limited. However, as science and technology improve, there are now many different special contact lenses available. Toric lenses are one such special lens available for those who have astigmatism. These lenses are available as both soft […]

Read More…

August 30, 2022
Dr. Joseph Rich

What is Lazy Eye in Children?

AmblyopiaCommon conditionsEye careEye Exam

Lazy eye or amblyopia is a condition in which one eye does not work as well as the other. It starts in childhood, and therefore regular eye exams are crucial for screening for signs of lazy eyes.  When a lazy eye is detected, diagnosed, and treated before age 6, it can resolve completely and prevent […]

Read More…

July 19, 2022
Dr. Joseph Rich
a man rubs his infected eye, wondering if he has gotten pink eye from a fart

We’ve heard the question asked countless times: “can you get pink eye from a fart?” Farting on a pillowcase causing pink eye is a widespread myth in schoolyards and popular culture. The simple answer is no; farts don’t cause pink eye. But there’s more to it when it comes to conjunctivitis. Conjunctivitis is an inflammation […]

Read More…

a woman holds a toric contact lens on her finger

At one point, when contact lenses were first gaining popularity as an alternative to wearing glasses, the options were limited. However, as science and technology improve, there are now many different special contact lenses available. Toric lenses are one such special lens available for those who have astigmatism. These lenses are available as both soft […]

Read More…

a child wears an eyepatch to correct lazy eye

Lazy eye or amblyopia is a condition in which one eye does not work as well as the other. It starts in childhood, and therefore regular eye exams are crucial for screening for signs of lazy eyes.  When a lazy eye is detected, diagnosed, and treated before age 6, it can resolve completely and prevent […]

Read More…

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