Sunglasses in Columbia & Eldon

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Superior Sun Safety

Everyone loves the sun, but UV rays can severely damage your eyes. Proper eye protection is imperative for you and your entire family.

We stock a wide variety of prescription sunglasses in both our Family Focus Eyecare showrooms. From the basics to just-off-the-runway, we’ve got it all. If you don’t find what you’re looking for, we’ll work with you to special order the brand and style you want with the lenses you need.

If you like any of the brands we have, please give us a call to check availability. You look cool when you’re sun-safe, and we stock plenty of sunglasses to suit every style and budget. Visit us to get your new sunglasses today!

Seaside & Slope Sun Protection

Rain or shine, ski hill or beach, you need UV protection for your eyes. While an epic powder day might have you forgetting all about those sunglasses, the sun’s rays reflected off snow can be especially fierce.

Cloudy days don’t offer much protection either. Even if the weather is stalling your sunbathing, UV rays still make it through cloud cover.

The sun’s rays can do plenty of damage. Between 5% and 10% of skin cancer is eyelid skin cancer. Conjunctival cancers and ocular melanoma can also occur as a result of too much sun exposure. And excessive UV exposure increases your risk of cataracts.

It’s always best to wear your sunglasses whenever you’re outside. On a boat or on the slopes, safety first! Let our friendly team help you pick the perfect pair.

Our Brands

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Costa

Born on the water in 1983, Costa sunglasses are made for those who need water to breathe. Built with 580® color-enhancing polarized lenses, Costa sunglasses enhance your ability to See What’s Out There.

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Invu Sun

All product designs and engineering are managed by Swiss Eyewear Group's Design Team in Zurich Switzerland. Only high quality materials are used for our precision molding process. With our passion for design and love for fashion and details, we craft our sunglasses to aesthetic excellence. INVU is the perfect fusion of style and performance.

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Maui Jim

Maui Jim is the fastest growing maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

Visit One of Our Locations

Columbia

We are in Westbury-1.5 miles further west from our old W. Broadway location, near Toasty Goat and the new Club Carwash

  • 725 S. Scott Blvd Suite 101
  • Columbia, MO 65203

Eldon

Our Eldon location is on Oak Street, two blocks north of the post office and between North and High Street.

  • 115 N Oak St
  • Eldon, MO 65026

Our Brands

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Our Testimonials

Our Blog

Can Dry Eye Cause Blindness?

Dry Eye Disease

If you’ve experienced burning, gritty, or scratchy eyes, you may have dry eye disease. This is a common—and treatable—eye condition that can lead to blurry vision, discomfort, and redness in the eyes. But can it cause blindness? In extreme cases, dry eye disease can lead to long-term vision problems if left untreated. This condition is […]

Read More…

September 14, 2023
Dr. Joseph Rich

Question & Answer with Dr. Rich

AmblyopiaCommon conditionsEye careEye DiseaseEye ExamEye StrainMyopia

As children grow, their eyes change quickly. Careful attention to a child’s eye health can help catch problems early, while their eyes are still developing. […]

Read More…

September 1, 2023
Dr. Joseph Rich

5 Early Signs of Glaucoma

Common conditionsEye care

Glaucoma is the “silent thief of sight” because it can develop with minimal symptoms until vision loss occurs. While glaucoma can be dangerous, an early diagnosis can help protect your vision.  Your optometrist can identify early signs of glaucoma when they examine your eyes, but can you identify any warning signs of glaucoma yourself?  Continue […]

Read More…

July 26, 2023
Dr. Joseph Rich
A close-up of a young woman scratching her dry eyes.

If you’ve experienced burning, gritty, or scratchy eyes, you may have dry eye disease. This is a common—and treatable—eye condition that can lead to blurry vision, discomfort, and redness in the eyes. But can it cause blindness? In extreme cases, dry eye disease can lead to long-term vision problems if left untreated. This condition is […]

Read More…

As children grow, their eyes change quickly. Careful attention to a child’s eye health can help catch problems early, while their eyes are still developing. […]

Read More…

Evident signs of glaucoma in patients eye

Glaucoma is the “silent thief of sight” because it can develop with minimal symptoms until vision loss occurs. While glaucoma can be dangerous, an early diagnosis can help protect your vision.  Your optometrist can identify early signs of glaucoma when they examine your eyes, but can you identify any warning signs of glaucoma yourself?  Continue […]

Read More…

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