Superior Sun Safety
Everyone loves the sun, but UV rays can severely damage your eyes. Proper eye protection is imperative for you and your entire family.
We stock a wide variety of prescription sunglasses in both our Family Focus Eyecare showrooms. From the basics to just-off-the-runway, we’ve got it all. If you don’t find what you’re looking for, we’ll work with you to special order the brand and style you want with the lenses you need.
If you like any of the brands we have, please give us a call to check availability. You look cool when you’re sun-safe, and we stock plenty of sunglasses to suit every style and budget. Visit us to get your new sunglasses today!
Seaside & Slope Sun Protection
Rain or shine, ski hill or beach, you need UV protection for your eyes. While an epic powder day might have you forgetting all about those sunglasses, the sun’s rays reflected off snow can be especially fierce.
Cloudy days don’t offer much protection either. Even if the weather is stalling your sunbathing, UV rays still make it through cloud cover.
The sun’s rays can do plenty of damage. Between 5% and 10% of skin cancer is eyelid skin cancer. Conjunctival cancers and ocular melanoma can also occur as a result of too much sun exposure. And excessive UV exposure increases your risk of cataracts.
It’s always best to wear your sunglasses whenever you’re outside. On a boat or on the slopes, safety first! Let our friendly team help you pick the perfect pair.
Our Brands
Invu Sun
All product designs and engineering are managed by Swiss Eyewear Group's Design Team in Zurich Switzerland. Only high quality materials are used for our precision molding process. With our passion for design and love for fashion and details, we craft our sunglasses to aesthetic excellence. INVU is the perfect fusion of style and performance.
Maui Jim
Maui Jim is the fastest growing maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.
Oakley
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.
Visit One of Our Locations
Columbia
We are in Westbury-1.5 miles further west from our old W. Broadway location, near Toasty Goat and the new Club Carwash
- 725 S. Scott Blvd Suite 101
- Columbia, MO 65203
Our Hours
- Monday: 9:00 AM – 5:00 PM
- Tuesday: 9:00 AM – 5:00 PM
- Wednesday: 9:00 AM – 5:00 PM
- Thursday: 9:00 AM – 5:00 PM
- Friday: 9:00 AM – 5:00 PM
- Saturday: By Appointment
- Sunday: By Appointment
Eldon
Our Eldon location is on Oak Street, two blocks north of the post office and between North and High Street.
- 115 N Oak St
- Eldon, MO 65026
Our Hours
- Monday: 8:30 AM – 5:00 PM
- Tuesday: 8:30 AM – 5:00 PM
- Wednesday: 8:30 AM – 5:00 PM
- Thursday: 8:30 AM – 5:00 PM
- Friday: 8:30 AM – 5:00 PM
- Saturday: By Appointment
- Sunday: By Appointment
Our Brands
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Our Testimonials
Dr. Rich is extremely helpful and thoughtful. He cleared up my eye issues within one appointment and even allowed for texts to assess after the appointment. I had been going to a specialist in Columbia for a year and they didn’t even compare to how great Family Focus Eyecare was!
Erin Scrivner
Dr. Barrett is knowledgeable, friendly and practical, I have gone to her for years and trust her. The office staff is great, they are willing to help and make appointments when you need care quickly.
Pamela Didur
The Family Focus Eyecare team is amazing! They really make you feel like home the second you walk through the door. My husband and I both have been very pleased and highly recommend them to anyone in the Columbia area!
Katie Beasley
Twice now, the staff at FFEC have gone above and beyond to help me see clearly. One time I had a contact lens come out while I was driving. It gave me a migrane, and I drove around in desperation trying to find an eye exam since my prescription was expired…. After being turned away in an EMPTY waiting room at the WalMart vision center, and not even being offered a sample pair till an an appointment could be set… I called FFEC and they not only had me come right over, they squeezed me in between two clients, gave me replacement contacts, and informed me my insurance would cover everything because they looked up my plan details for me!! (I didnt even know I had vision coverage). What an exceptional team and business!!!! I was so thankful. This might be the first review I have ever taken the time to write.
Dorian Brownlee
I had a great experience!! Very knowledgeable staff and excited about the new contact lens options! Highly recommend!
Rhonda Bledsoe
Dr. Rich was so great with our 3 year old son! He was patient and sweet. This was during COVID and they were very careful with masks and cleaning. I plan to go back myself and so does my husband.
Amanda Fisher
I had an acute eye problem and FFE was able to get me in within a few days where other places were months out. They diagnosed the problem quickly and I was on my way feeling relieved that I would soon be headache free.
Kasie Sly
The entire team was friendly, efficient and helpful throughout my entire experience. Best customer service experience I’ve had with an eye doctor in Columbia. I would highly recommend them to anyone.
Sarah Carnes
Best of the best! Very quick and courteous. No wasted time and the prices seem very fair for the services rendered. One of my biggest concerns was picking frames and they made it painless. Very pleased, I recommend them without hesitation!
Steve Baumann
Dr. Rich is by far the best eye doctor I have ever met! They went above and beyond to help me find the right pair of frames for me. I get compliments every time I wear them. No matter where I live I will always see Dr Rich for my eye care. I moved to STL and I still make the 2 hour drive to meet with him – totally worth it.
Walter Juarez
Dr. Rich is fantastic! My last eye exam has been years ago and this is my first visit at Family Focus Eyecare. I was immediately impressed with the attentive staff as you walk in, not only were the friendly but also extremely efficient getting me started and keeping me on time. The lobby area is pleasant and has a nice new feel to it. Because this was my first visit I had to go through the typical tests for them to examine my eyes and their technology & equipment are top-notch, it was so easy. Once I met with Dr. Rich he explained everything clearly and especially took the time to ask me many questions about my eyes, habits, difficulties and things I felt needed his attention. After consulting with him thoroughly and running numerous tests I was given a LOWER prescription! He was able to determine my contacts were too strong and what was causing my vision to not be perfect. Everything about my experience was perfect and I highly recommend Dr. Rich and Family Focus Eyecare!
John Sorensen
The staff is so friendly, helpful and very accommodating for kids. My girls are sad that they only get to go once a year.
Joy Lowe
Our Google Reviews
Our Blog
Can Dry Eye Cause Blindness?
Dry Eye DiseaseIf you’ve experienced burning, gritty, or scratchy eyes, you may have dry eye disease. This is a common—and treatable—eye condition that can lead to blurry vision, discomfort, and redness in the eyes. But can it cause blindness? In extreme cases, dry eye disease can lead to long-term vision problems if left untreated. This condition is […]
Question & Answer with Dr. Rich
AmblyopiaCommon conditionsEye careEye DiseaseEye ExamEye StrainMyopiaAs children grow, their eyes change quickly. Careful attention to a child’s eye health can help catch problems early, while their eyes are still developing. […]
5 Early Signs of Glaucoma
Common conditionsEye careGlaucoma is the “silent thief of sight” because it can develop with minimal symptoms until vision loss occurs. While glaucoma can be dangerous, an early diagnosis can help protect your vision. Your optometrist can identify early signs of glaucoma when they examine your eyes, but can you identify any warning signs of glaucoma yourself? Continue […]
Can Dry Eye Cause Blindness?
If you’ve experienced burning, gritty, or scratchy eyes, you may have dry eye disease. This is a common—and treatable—eye condition that can lead to blurry vision, discomfort, and redness in the eyes. But can it cause blindness? In extreme cases, dry eye disease can lead to long-term vision problems if left untreated. This condition is […]
Question & Answer with Dr. Rich
As children grow, their eyes change quickly. Careful attention to a child’s eye health can help catch problems early, while their eyes are still developing. […]
5 Early Signs of Glaucoma
Glaucoma is the “silent thief of sight” because it can develop with minimal symptoms until vision loss occurs. While glaucoma can be dangerous, an early diagnosis can help protect your vision. Your optometrist can identify early signs of glaucoma when they examine your eyes, but can you identify any warning signs of glaucoma yourself? Continue […]
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Columbia
- 725 S. Scott Blvd Suite 101
- Columbia, MO 65203
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P: 573-446-1600
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Eldon
- 115 N Oak St
- Eldon, MO 65026
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P: 573-392-7126